Believe Entertainment Group recently signed a deal with NBA two time MVP and pop-culture icon LeBron James to develop an all new, animated web series called The LeBrons. Described as a “modern day Fat Albert”, The LeBrons launched online in 2011.
 
The Event Division provided location services at Siren Studios you can see how great the place looked during the NBA All Star Weekend.
 
View The LeBrons Red Carpet Launch footage here: 

 
Dan Goodman and William H. Masterson III, Partners and Co-Founders of Believe Entertainment Group, have launched previous digital entertainment projects including Seth MacFarlane’s “Cavalcade of Cartoon Comedy” created by Seth MacFarlane (Family Guy) and meinspace.com, an online effort to support Sacha Baron Cohen’s Bruno, as well as original short form content with the world famous improv troupe, The Second City among others. Their extensive experience in advertising and marketing has led to brand and distribution partnerships with well-known, respected brands such as Burger King, Procter & Gamble, HP, Intel, Priceline, Johnson & Johnson, State Farm, AT&T, Nike and Microsoft among others, as well as key distribution relationships delivering scalable audiences for their projects including YouTube, Google, Hulu, Tremor Media, MySpace, FLO TV and more.